About Us
About us
True North Asphalt is one of the leading providers of professional asphalt maintenance services throughout Michigan, Indiana, and Ohio.
In the spring of 2001 True North started as a small partnership between Nick and his twin brother David as they worked their way through college at Michigan State University. They learned every aspect of the business from selling to sealing to collecting open invoices. It was a dirty job but someone had to do it… and they loved every minute it. Initially True North focused on residential paving and sealcoating projects, but it did not take long for the positive word of mouth to reach the business community.
Through their exceptional reputation of satisfied customers, True North has grown tremendously since those college days. True North now partners with the largest property management groups and commercial real estate professionals in southeast Michigan while still maintaining their strong residential presence. But one thing remains the same… they love each and every minute of it!
We will never forget what brought us to where we are today and what separates us from our competitors. Here at True North we believe 4 major factors give us the edge that you are looking for when choosing an asphalt maintenance company – Our People, Our Equipment, Our Material, and Our Process.
LEADERSHIP TEAM
Nick Whitehurst | President
Jonathan Streeb | Vice President – Finance & Accounting
Jim Plohg | Director of Operations
Jessica Mckee | Office Manager
Nichol Erdman | HR Manager
Chad Lawson | Sales
Matt Hartwell | Sales
Jim Williams | Sales
Curt Bottcher | Sales
Blake Ernest | Sales
Sal Rizzo | Project Manager
Brett Denver | Project Manager
Gary Spaulding | Project Manager
Kevin Harvey | Operations Manager – Site Development
Art Harvey | Operations Manager – Site Development
Bill Seitz | Operations Manager – Asphalt

Our People
True North believes our single most important asset is our highly trained team of asphalt professionals and their extraordinary attention to detail on every job site. We work tirelessly to ensure our team is up-to-date on latest techniques, materials, and processes. All of our personnel are background screened and drug tested on a yearly basis. Our onsite employees are also easily identifiable by their brightly colored True North uniforms. The end result is professionalism at the highest level. That is the True North pledge!
OUR HISTORY
Founded True North Sealcoating
Nick begins working for True North Sealcoating Inc. as laborer while enrolled at Michigan State University.
Nick Acquires True North Sealcoating, Inc.
Nick purchases True North Sealcoating Inc. becoming owner and operator of the business. Focus of the business is sealcoating driveways and parking lots.
True North Asphalt Services Established
Nick partners with his twin brother, David, and rebrands as True North Asphalt Services.
Nick Acquires sole ownership
Nick purchases David’s shares in the company becoming sole owner.
Partners with Chad Lawson
Partnership with Chad Lawson begins. Chad provided experience and client base which allowed for greater expansion of service area and offerings.
Purchases first Paver
True North acquires its first paver, internalizing asphalt paving services.
Merger with Holman Construction
True North Asphalt Services merges with Holman Construction, owned by James Harvey. Company expands service offerings to site work, paving, maintenance, and concrete. Continues to perform work under True North Asphalt Services and Holman Construction.
Relocation to Madison
Relocates home office to Madison Heights. The new location greatly improves the company access to major interstates and allows for further expansion of service area.
Acquired KH Excavating
Management acquires KH Excavating from Kevin Harvey, who joins the True North Team. The acquisition of KH Excavating further expands site work service offerings and adds expert operators to the team.
Partnership with Stonehenge
Management partners with Stonehenge Partners, Inc, an Ohio Company stonehengepartners.com. Stonehenge leads the recapitalization of True North Asphalt. Nick is named President and Managing Partner.
Management partnership with Stonehenge facilitates the expansion of True North’s service capabilities and provides capital for future growth.
Purchases Mills
True North purchases two Wirtgen Mills, internalizing Milling services. Facilitates ability to better service customers seeking Milling solution and increase quality of work performed.
Acquired Orion Paving
True North acquires Orion Construction Company. The acquisition expands True Norths capacity in asphalt paving and adds significant experience to the organization.
Our Process
At True North Asphalt, our goal is to provide our customers with the professional expertise that comes from years of servicing both residential & commercial properties. Our staff will handle all aspects related to your pavement project ensuring that your project is completed on time and on budget.

A customer walk-through to ensure proper project scope and set project expectations.

Accurate job site measurement utilizing the latest technique ensuring accurate costs with no underbidding & cost over runs.

Establish a project timeline.

Pulling permits when required.

Strict adherence to all ADA standards and local codes.

Final job walk-through upon completion.